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Key Features
- Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data
- Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system
- Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed
- Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience
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About the Book
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
Readership
Students/ instructors in Human Factors, HCI usability and user experience practitioners, human factor professionals, market researchers, business analysts, interaction and visual designers, information architects
Quotes
"UX metrics are important but can be intimidating. Tullis and Albert ride to the rescue with a generous dose of demystification spray. Based on vast practical experience, this book covers everything that researchers should know to start running good quant studies, striking the right balance between detail and approachability." -- Jakob Nielsen, PhD, Principal, Nielsen Norman Group
"Nowadays, there are so many really good books about UX that it can be hard to choose where to spend your precious time. I’ll make it easy for you: Read this one. There are less than a dozen books on the ‘Really Great UX Books’ shelf in my office, and this has been one of them since the first edition came out. Regardless of whether you’re a quantitative person or a qualitative person, everyone who’s involved in producing something people use or interact with (from UX/UI professionals, designers, and developers to marketing people, project/product managers and CEOs) should read this." -- Steve Krug, author of "Don’t Make Me Think" and "Rocket Surgery Made Easy"
Content
View Table of Contents
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