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Butterworth-Heinemann Essential Student Resources

Emotion and Reason in Consumer Behavior Arjun Chaudhuri Price: USD 57.95 ISBN: 978-0-7506-7976-3 [0-7506-7976-X] Pub date: 09 January 2006 Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand. ... [more]
Hispanic Marketing Felipe Korzenny Price: USD 37.95 ISBN: 978-0-7506-7903-9 [0-7506-7903-4] Pub date: 14 September 2005 This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire cou... [more]

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From Brand Vision to Brand Evaluation
Leslie de Chernatony
Price: USD 59.95
ISBN: 978-1-85617-773-3

Pub date: Apr-26-2010

This book also belongs to the following Subject Areas:
Business and Management

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Relationship Marketing in Sports
Andre Buhler
Price: USD 49.95
ISBN: 978-0-7506-8495-8
ISBN10: 0-7506-8495-X
Pub date: Oct-26-2009

This book also belongs to the following Subject Areas:
Business and Management

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Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relati... [more]

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Strategic Marketing Planning
Colin Gilligan
Price: USD 43.95
ISBN: 978-1-85617-617-0

Pub date: May-07-2009

This book also belongs to the following Subject Areas:
Business and Management

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Instructor Manual
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Concentrates on the five principal dimensions of the strategic marketing planning process to address the challenge of the ‘new’ customer.

This textbook discusses how strategic planners should react to modern customers who are more demanding... [more]

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